Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships /
By: Thomas, Barbara.
Publisher: Old Tappan, New Jersey : Pearson Education, 2016Description: 210 pages : illustrations ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 0134496051; 9780134496054:; 9780134496054.Subject(s): Customer loyalty | Consumer satisfaction | Relationship marketingDDC classification: 658.812 THOItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.812 THO (Browse shelf(Opens below)) | Available | 0062781 |
Includes bibliographical references and index.
Part I: Principles and Benefits of Advocate Marketing. Part II: Case Studies and Best Practices: Words from the Expert.
Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. This work shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach.