New public sector marketing /
By: Chapman, David.
Contributor(s): Cowdell, Theo
.
Publisher: London ; Washington, DC : Financial Times Pitman Pub., 1998Description: x, 390 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273623478; 9780273623472:.Other title: Public sector marketing.Subject(s): Government marketingDDC classification: 351.0688 Summary: This comprehensive textbook provides a conceptual framework with which to define and understand the specific character and implications of marketing in the public sector. The book uses case-studies and learning aids to help comprehension.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 351.0688 (Browse shelf(Opens below)) | 1 | Available | 0039652 |
Includes bibliographical references and indexes.
This comprehensive textbook provides a conceptual framework with which to define and understand the specific character and implications of marketing in the public sector. The book uses case-studies and learning aids to help comprehension.
Includes index On cover: Chartered Institute of Marketing