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Cybermarketing : how to use the superhighway to market your products and services /
By: Bickerton, Pauline.
Contributor(s): Bickerton, Matthew | Pardesi, Upkar.
Series: The marketing series practitioner.Publisher: Oxford : Butterworth Heinemann, 1996Description: xvi, 306 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750628480; 9780750628488:; 9780750628488.Subject(s): Internet marketing
| Marketing | Internet advertising | Information superhighway | Marketing -- Data processingDDC classification: 658.800285467 Summary: This structured guide to using the Internet for marketing purposes shows how to use the Net for market research, how to build the Net's resources into your marketing plans, and how to exploit the Net as a marketing channel, all with the minimum of technical computer jargon.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.800285467 BIC (Browse shelf(Opens below)) | 1 | Available | M025710 |
Total holds: 0
Includes bibliographical references and index.
This structured guide to using the Internet for marketing purposes shows how to use the Net for market research, how to build the Net's resources into your marketing plans, and how to exploit the Net as a marketing channel, all with the minimum of technical computer jargon.