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Relationship marketing : strategy and implementation text and cases
Contributor(s): Christopher, Martin | Chartered Institute of Marketing
| CIM professional development series.
Publisher: Butterworth-Heinemann 1997Description: 300p.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750636262; 9780750636261:.Subject(s): MARKETING | Marketing | CUSTOMER RELATIONS | Customer relationsDDC classification: 658.812 Summary: Arranged in 6 sections, Relationship Marketing gives marketing practitioners and students critical examples of best practice from a variety of companies that range from the RSPB to Euro Disney and Laura Ashley to British Airways.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.812 (Browse shelf(Opens below)) | 1 | Available | 0039630 |
Total holds: 0
Arranged in 6 sections, Relationship Marketing gives marketing practitioners and students critical examples of best practice from a variety of companies that range from the RSPB to Euro Disney and Laura Ashley to British Airways.