Marketing communications /
By: Egan, John.
Publisher: London : Thomson Learning, 2007Description: xxii, 487 pages : illustrations ; 28 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 1844801217; 9781844801213:; 9781844801213.Subject(s): Communication in marketing![](/opac-tmpl/bootstrap/images/filefind.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
![]() |
ATU Sligo Yeats Library Main Lending Collection | 658.8 EGA (Browse shelf(Opens below)) | 1 | Lost Checked out | 06/05/2020 | M026892 |
Includes bibliographical references and index.
1. Marketing communications : past and present -- 2. Communications theory -- 3. Buying behaviour -- 4. Image and brand management -- 5. Marketing communications planning -- 6. Understanding marketing research -- 7. Target marketing -- 8. Campaign tactics and management -- 9. Advertising -- 10. Sales promotion -- 11. Public relations -- 12. Sponsorship and product placement -- 13. Direct marketing and E-commerce -- 14. Personal selling, point-of-sale and supportive communications -- 15. Integrated marketing communications -- 16. Internal marketing -- 17. Marketing channels and business-to-business communications -- 18. Ethical marketing and the regulatory environment -- 19. The communications industry -- 20. Global marketing communications -- 21. The changing face of marketing communications.