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Marketing communications /

By: Egan, John, 1952-.
Publisher: London : Thomson Learning, 2007Description: xxii, 487 pages : illustrations ; 28 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 1844801217; 9781844801213:; 9781844801213.Subject(s): Communication in marketing | Advertising | MarketingDDC classification: 658.8
Contents:
1. Marketing communications : past and present -- 2. Communications theory -- 3. Buying behaviour -- 4. Image and brand management -- 5. Marketing communications planning -- 6. Understanding marketing research -- 7. Target marketing -- 8. Campaign tactics and management -- 9. Advertising -- 10. Sales promotion -- 11. Public relations -- 12. Sponsorship and product placement -- 13. Direct marketing and E-commerce -- 14. Personal selling, point-of-sale and supportive communications -- 15. Integrated marketing communications -- 16. Internal marketing -- 17. Marketing channels and business-to-business communications -- 18. Ethical marketing and the regulatory environment -- 19. The communications industry -- 20. Global marketing communications -- 21. The changing face of marketing communications.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.8 EGA (Browse shelf(Opens below)) 1 Lost Checked out 06/05/2020 M026892
Total holds: 0

Includes bibliographical references and index.

1. Marketing communications : past and present -- 2. Communications theory -- 3. Buying behaviour -- 4. Image and brand management -- 5. Marketing communications planning -- 6. Understanding marketing research -- 7. Target marketing -- 8. Campaign tactics and management -- 9. Advertising -- 10. Sales promotion -- 11. Public relations -- 12. Sponsorship and product placement -- 13. Direct marketing and E-commerce -- 14. Personal selling, point-of-sale and supportive communications -- 15. Integrated marketing communications -- 16. Internal marketing -- 17. Marketing channels and business-to-business communications -- 18. Ethical marketing and the regulatory environment -- 19. The communications industry -- 20. Global marketing communications -- 21. The changing face of marketing communications.

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