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eTourism case studies : management and marketing issues in eTourism /
By: Buhalis, Dimitrios.
Contributor(s): Egger, Roman.
Publisher: Oxford : Butterworth-Heinemann, 2008Description: xl, 463 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750686679 (pbk.); 9780750686679:; 0750686677 (pbk.).Subject(s): Tourism -- Information technology -- Case studies | Tourism -- Management -- Case studies | Tourism -- Internet marketing -- Case studiesDDC classification: 338.4791 Summary: 'eTourism Case Studies' bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections, which explore the newest developments in this field.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.4791 BUH (Browse shelf(Opens below)) | 1 | Lost Checked out | 02/01/2019 | 0060782 |
Total holds: 0
Includes bibliographical references and index.
'eTourism Case Studies' bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections, which explore the newest developments in this field.