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Web advertising and marketing by design /
By: Fahey, Mary Jo.
Publisher: Redmond, Wash. : Microsoft Press, c1998Description: xvi, 300 p. : ill. ; 19 x 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1572318368 (pbk.); 9781572318366; 9781572318366 (pbk.).Subject(s): Web sites -- Design
| Internet advertising | Internet marketingDDC classification: 658.872
Contents:
Building a Site's Structure and Navigation -- Fact Sheet -- Backgrounder -- News Release and Pitch Letter -- Optimizing Placement in Search Results -- Animated Banner Ad -- FAQs, Registration Forms, and Questionnaires -- Newsletter -- Storefront with a Catalog.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.872 FAH (Browse shelf(Opens below)) | 1 | Available | M032779 |
Total holds: 0
Includes index.
Ch. 1. Building a Site's Structure and Navigation -- Ch. 2. Fact Sheet -- Ch. 3. Backgrounder -- Ch. 4. News Release and Pitch Letter -- Ch. 5. Optimizing Placement in Search Results -- Ch. 6. Animated Banner Ad -- Ch. 7. FAQs, Registration Forms, and Questionnaires -- Ch. 8. Newsletter -- Ch. 9. Storefront with a Catalog.