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International marketing /

Contributor(s): Cateora, Philip R | Gilly, Mary C | Graham, John L | Money, R. Bruce.
Publisher: New York : McGrawHill Education, 2016Edition: 17th edition.Description: xxxvi, 662 pages : illustrations (coloured) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781259253065; 9781259253065:; 1259253066.Subject(s): International Marketing -- Business | Export marketing | International business enterprisesDDC classification: 658.84
Contents:
Part one : an overview -- Part two : the cultural environment of global markets -- Part three : assesssing global market opportunities -- Part four : developing global marketing startegies -- Part five : implementing global market strategies -- Part six : supplementary material -- Glossary -- Photo credits -- Name index -- Subject index.
Summary: This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.84 CAT (Browse shelf(Opens below)) 1 Available 0064521
Total holds: 0

Includes bibliographic references and indexes.

Part one : an overview -- Part two : the cultural environment of global markets -- Part three : assesssing global market opportunities -- Part four : developing global marketing startegies -- Part five : implementing global market strategies -- Part six : supplementary material -- Glossary -- Photo credits -- Name index -- Subject index.

This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.

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