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Principles of marketing : [electronic book] /
By: Kotler, Phil T [author].
Contributor(s): Armstrong, Gary | Harris, Lloyd C | He, Hongwei | ProQuest [vendor]
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Publisher: Harlow, United Kingdom : Pearson Education Limited, 2019Edition: 8th edition.Description: 1 online resource (719 pages).Content type: text | text Media type: computer | computer Carrier type: online resource | online resourceISBN: 9781292269603; 9781292269603:; 129226960X.Subject(s): MarketingGenre/Form: Electronic books.Online resources: ProQuest Ebook Central Summary: 'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Ebook
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ATU Sligo Yeats Library eBook | Available Online |
Total holds: 0
'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.