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Tourism : the business of hospitality and travel /

By: Cook, Roy A.
Contributor(s): Hsu, Cathy H. C | Marqua, Joseph J.
Series: Pearson custom library.Publisher: Harlow, Essex : Pearson Education Limited, 2014Edition: Fifth edition, Pearson new international edition.Description: ii, 374 pages : ill. ; 28 cm.Content type: text $2 rdacontent | text Media type: unmediated $2 rdamedia | unmediated Carrier type: volume $2 rdacarrier | volumeISBN: 9781292039503; 9781292039503:; 1292039507; 9780133113532; 0133113531.Subject(s): Hospitality industry | TourismDDC classification: 338.4791
Contents:
Introducing the world's largest industry, tourism -- Marketing to the traveling public -- Delivering quality tourism services -- Bringing travelers and tourism service suppliers together -- Capturing technology's competitive advantages -- Transportation -- Accommodations -- Food and beverage -- Attractions and entertainment -- Destinations -- Economic and political impacts of tourism -- Environmental and social/cultural impacts of tourism -- Sustaining tourism's benefits -- The future of tourism.
Summary: This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 COO (Browse shelf(Opens below)) 1 Available 0064280
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 COO (Browse shelf(Opens below)) 1 Available 0063685
Total holds: 0

Includes bibliographical references and index.

Introducing the world's largest industry, tourism -- Marketing to the traveling public -- Delivering quality tourism services -- Bringing travelers and tourism service suppliers together -- Capturing technology's competitive advantages -- Transportation -- Accommodations -- Food and beverage -- Attractions and entertainment -- Destinations -- Economic and political impacts of tourism -- Environmental and social/cultural impacts of tourism -- Sustaining tourism's benefits -- The future of tourism.

This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.

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