Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! /
By: Imbriale, Robert.
Publisher: Hoboken, N.J. : John Wiley & Sons, 2007Description: xxvi , 198 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470116357 (cloth); 9780470116357:; 0470116358 (cloth).Subject(s): Marketing -- Psychological aspectsDDC classification: 658.8342 Summary: 'Motivational Marketing' reveals a new and powerful way to convince people to buy. Internet marketing guru Robert Imbriale identifies the 'five emotional motivators' that almost everyone responds to. Those motivators are fear, connection/love/sex, freebies and bargains, effortless money making, and having dreams come true.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8342 IMB (Browse shelf(Opens below)) | 1 | Available | 0068227 |
Includes bibliographical references (p. 189-190) and index.
'Motivational Marketing' reveals a new and powerful way to convince people to buy. Internet marketing guru Robert Imbriale identifies the 'five emotional motivators' that almost everyone responds to. Those motivators are fear, connection/love/sex, freebies and bargains, effortless money making, and having dreams come true.