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		Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / by Haywood, Roger, 1939- Chartered Institute of Marketing Edition: 3rd ed. Publication details: London ; Sterling, VA : Kogan Page, c2005 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 659.2 HAY. Place hold Place recall
		Key account management : learning from supplier and customer perspectives / by Mc Donald, Malcolm Rogers, Beth, 1957- Chartered Institute of Marketing Series: CIM professional Publication details: Oxford ; Boston : Butterworth-Heinemann ; Chartered Institute of Marketing, 1998, (2004) Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.81 MCD. Place hold Place recall
		Marketing in the not-for-profit sector / by Evans, Margaret Kinnell MacDougall, Jennifer Institute of Marketing Series: Marketing series (London, England) ; Professional development. Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.048. Place hold Place recall
		Relationship marketing : strategy and implementation text and cases by Christopher, Martin Chartered Institute of Marketing CIM professional development series Publication details: Butterworth-Heinemann 1997 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.812. Place hold Place recall
		Marketing plans how to prepare them : how to use them by McDonald, Malcolm CAM Foundation Institute of Marketing Edition: 3rd ed. Publication details: Butterworth-Heinemann 1995 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 658.802. Place hold Place recall
		Consumer behaviour : behavioural aspects of marketing / by Rice, Chris Chartered Institute of Marketing Series: Marketing series (London, England). Student Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8342. Place hold Place recall
		Marketing plans : how to prepare them, how to use them / by McDonald, Malcolm Chartered Institute of Marketing CAM Foundation Series: Marketing series (London, England) Edition: 2nd ed. Publication details: Oxford ; London : Chartered Institute of Marketing : CAM Foundation : Butterworth/Heinemann, 1989 Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Withdrawn 658.802 MCD, ... Place hold Place recall
		The marketing of services by Cowell Donald W Institute of Marketing CAM Foundation Publication details: London : Heinemann, 1984 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 338.4. Not available: ATU Sligo Yeats Library: Lost (1). Place hold Place recall
		Essentials of statistics in marketing by Greensted C. S Institute of Marketing Jardine Andrew Kennedy Skilling Macfarlane John D Communication Advertising and Marketing Education Foundation Edition: 2nd ed Publication details: London Heinemann [for] the Institute of 1978 Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Withdrawn 519.5024658. Place hold Place recall

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