Valuable content marketing : how to make quality content your key to success /
By: Jefferson, Sonja.
Contributor(s): Tanton, Sharon.
Publisher: London : Kogan Page, 2015Edition: Second edition.Description: xvi, 309 p. : ill. ;23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749473273 (paperback); 9780749473273:; 0749473274 (paperback).Subject(s): Marketing -- Internet marketing | Internet marketing | Customer relations![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.8 JEF (Browse shelf(Opens below)) | 1 | Available | 0092704 |
Foreword / Doug Kessler -- About the authors -- Introduction -- Part one : why valuable content? 01 : buying has changed. Has your marketing caught up? 02 : what is valuable content and why does it win you business? 03 : guiding principles for your valuable content -- Part two : what valuable content? 04 : blogging. 05 : social media. 06 Email newsletters. 07 : search engine optimization. 08 : deeper written content, ebooks, white papers, SlideShares and published book. 09 : video, audio, infographics and more. 10 : widen your reach : PR, guest blogging, events and paid advertising -- Part three : how to supercharge your business with valuable content. 11 : pulling together a valuable content strategy. 12 : making your website valuable. 13 : how to write valuable content. 14 : how to sell with valuable content. 15 : winning the challenge of constant content generation. 16 : troubleshooting Q&A : answers to the big content questions -- Conclusion and your new manifesto for marketing people love -- Acknowledgements -- Notes and references.
Suitable for those starting a business or looking to grow, this title shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods.