Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) /
By: Kerpen, Dave.
Publisher: New York : McGraw-Hill, 2011Description: xii, 270 p. : ill. ; 24 cm.ISBN: 9780071813723; 0071813721.Subject(s): Internet marketing -- Viral marketing | Social media -- Economic aspects | Branding (Marketing)DDC classification: 658.872Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.872 KER (Browse shelf(Opens below)) | 1 | Available | 0091522 |
Includes bibliographical references and index.
Listen first, and never stop listening -- Way beyond "Women 25 to 54": define your target audience better than ever -- Think, and act, like your consumer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments, too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (They're your social currency!) -- Inspire your customers to share stories -- Integrate Social Media into the entire customer experience -- Use social media network ads for greater impact -- Admit when you screw up, then leverage your mistakes -- Consistently delive excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Just be likeable -- Appendix: A refresher guide to the social networks that matter most.
"Updated with new sections on Pinterest, Instagram, Google+, and lots more!"