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Social media for social good : a how-to guide for nonprofits /

By: Mansfield, Heather.
Publisher: New York : McGraw-Hill, 2012Description: xx, 266 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071770811; 9780071770811:; 007177081X.Subject(s): Nonprofit organizations -- Information technology | Social marketing. -- Social media | Social marketing | Social mediaDDC classification: 658.872
Contents:
Introduction : integrating Web 1.0. Web 2.0, and Web 3.0 -- Web 1.0: the static Web -- Websites, E-newsletters, and "donate now" campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps -- Conclusion : what's next? -- Your nonprofit tech checklist -- Acknowledgements -- Index.
Summary: Get the most out of social media on a shoestring budget, with this book written specifically to help nonprofits maximise donation dollars using the best social-media tactics and strategies.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 MAN (Browse shelf(Opens below)) 1 Available 0091521
Total holds: 0

Includes index.

Introduction : integrating Web 1.0. Web 2.0, and Web 3.0 -- Web 1.0: the static Web -- Websites, E-newsletters, and "donate now" campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps -- Conclusion : what's next? -- Your nonprofit tech checklist -- Acknowledgements -- Index.

Get the most out of social media on a shoestring budget, with this book written specifically to help nonprofits maximise donation dollars using the best social-media tactics and strategies.

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