The new business road test : what entrepreneurs and investors should do before launching a lean start-up /
By: Mullins, John W. (John Walker).
Publisher: Harlow, England : Pearson, 2018Edition: Fifth edition.Description: xx, 337 pages : illustrations ; 26 cm.ISBN: 9781292208398.Subject(s): New business enterprises -- Planning | Small business![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.83 MUL (Browse shelf(Opens below)) | Available | 0084288 |
Includes bibliographical references and index.
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.