Strategic market relationships : from strategy to implementation /
By: Donaldson, Bill.
Contributor(s): O'Toole, Tom.
Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2007Edition: 2nd ed.Description: xiv, 269 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470028803; 9780470028803:; 0470028807.Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial managementDDC classification: 658.812Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.812 DON (Browse shelf(Opens below)) | 1 | Available | 0060530 | ||
Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.812 DON (Browse shelf(Opens below)) | 1 | Available | 0060280 |
Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
This new edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation.