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Creating market insight : how firms create value from market understanding /
By: Smith, Brian David, Dr.
Contributor(s): Raspin, Paul G., Dr.
Publisher: Chichester : Wiley, 2008Description: Iix 318 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0470986530; 9780470986530:; 9780470986530.Subject(s): Marketing -- Management
| Marketing -- Planning | Organizational effectiveness | Problem solvingDDC classification: 658.802 Summary: Market insight is, quite literally, the knowledge about the market that meets the criteria of an organisational strength. The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is, why it matters and how to create it.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.802 SMI (Browse shelf(Opens below)) | 1 | Available | 0068182 |
Total holds: 0
Market insight is, quite literally, the knowledge about the market that meets the criteria of an organisational strength. The book leads the reader through existing methods of information gathering employed by firms so that they have a full understanding of what market insight is, why it matters and how to create it.