International marketing /
By: Paliwoda, Stanley J
.
Contributor(s): Thomas, M. J. (Michael James).
Series: CIM student series.Publisher: Oxford : Butterworth-Heinemann, 1998Edition: 3rd ed.Description: xviii, 509 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750622415; 9780750622417:.Subject(s): Export marketing -- Management | Export marketingDDC classification: 658.848 Summary: The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.848 PAL (Browse shelf(Opens below)) | 1 | Available | 0047306 |
Previous ed.: 1993.
Includes index.
The third edition of this popular textbook has been brought fully up-to-date to offer comprehensive coverage of international marketing issues towards the millennium and beyond.