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Entrepreneurship in tourism /

By: Walmsley, Andreas [author.].
Publisher: Abingdon, Oxon : Routledge, 2019Description: xv, 238 pages ; 25 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781138048775; 9781138048775:; 1138048771; 9781138048768; 1138048763.Subject(s): Tourism -- Management | EntrepreneurshipDDC classification: 338.4791
Contents:
Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.
Summary: Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 WAL (Browse shelf(Opens below)) 1 Available 0082704
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 WAL (Browse shelf(Opens below)) 1 Available 0082873
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 WAL (Browse shelf(Opens below)) 2 Available 0082703
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 WAL (Browse shelf(Opens below)) 2 Available 0082874
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 WAL (Browse shelf(Opens below)) 3 Available 0082705
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 WAL (Browse shelf(Opens below)) 3 Available 0082868
Total holds: 0

Includes bibliographical references and index.

Entrepreneurship in tourism : an introduction -- Conceptual foundations of entrepreneurship -- Innovation -- Initial steps : the role of the business plan -- Marketing -- From birth to growth -- Entrepreneurship and employment -- Strategy and entrepreneurship -- Social entrepreneurship in tourism -- Public policy and entrepreneurship in tourism -- Contemporary issues in entrepreneurship research.

Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject.

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