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Managing the customer experience : turn customers into advocates /
By: Smith, Shaun.
Contributor(s): Wheeler, Joe.
Publisher: London : Financial Times Prentice Hall, 2002Description: xvi, 254 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273661957; 9780273661955:; 9780273661955.Subject(s): Customer relations
| Relationship marketing | Customer loyaltyDDC classification: 658.812 Summary: In the world of business customer satisfaction is no longer enough because satisfied customers still shop around. How do the likes of Harley-Davidson and Virgin Atlantic manage to get their customers to sing their praises? This volume explains the methods used and what to expect from employing them.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.812 SMI (Browse shelf(Opens below)) | 1 | Available | 0090751 |
Total holds: 0
In the world of business customer satisfaction is no longer enough because satisfied customers still shop around. How do the likes of Harley-Davidson and Virgin Atlantic manage to get their customers to sing their praises? This volume explains the methods used and what to expect from employing them.