Accounting for marketing /
By: Wilson, R. M. S. (Richard Malcolm Sano)
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Contributor(s): Chartered Institute of Management Accountants.
Series: Advanced management and accounting series.Publisher: London : International Thomson Business, 1999Description: xii, 167 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1861524684; 9781861524683:.Subject(s): Marketing -- Accounting -- Great Britain | Marketing -- Great Britain -- AccountingDDC classification: 657.839 Summary: Accounting for Marketing aims to show how management accounting can play a valuable role in strategic planning and control of marketing activities. It also seeks to highlight current thinking in accounting for market assets.| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Withdrawn | 657.839 (Browse shelf(Opens below)) | 1 | Available | 0040587 |
Published in association with The Chartered Institute of Management Accountants.
Includes bibliographical references and index.
Accounting for Marketing aims to show how management accounting can play a valuable role in strategic planning and control of marketing activities. It also seeks to highlight current thinking in accounting for market assets.