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Ethical issues in international marketing /

Contributor(s): Delener, Nejdet, Ph. D.
Series: Journal of Euromarketing ; Volume 4, Number 2, 1995.Publisher: New York : International Business Press, c1995Description: 117 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1560247355 (acidfree paper); 9781560247357; 9781560247357 (acid-free paper).Subject(s): Export marketing -- Moral and ethical aspects | Marketing -- Moral and ethical aspects | International business enterprises -- Moral and ethical aspects | Consumer behavior -- Moral and ethical aspectsDDC classification: 174.4
Contents:
The growing importance of ethical issues in international marketing and their practical relevance : an introduction / Nejdet Delener -- Ethics and transnational corporations in developing countries : a social contract perspective / Hudson P. Rogers, Alphonso O. Ogbuehi, C.M. Kochunny -- The impact of international gray marketing on consumers and firms / Lynette Knowles Mathur -- Ethical decision making in Turkish sales management / Arturo Z. Vásquez-Párraga -- Consumer ethics in developing countries : an empirical investigation / Jamal A. Al-Khatib, Kathryn Dobie, Scott J. Vitell.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 174.4 DEL (Browse shelf(Opens below)) 1 Available 0066547
Total holds: 0

Includes bibliographical references and index.

The growing importance of ethical issues in international marketing and their practical relevance : an introduction / Nejdet Delener -- Ethics and transnational corporations in developing countries : a social contract perspective / Hudson P. Rogers, Alphonso O. Ogbuehi, C.M. Kochunny -- The impact of international gray marketing on consumers and firms / Lynette Knowles Mathur -- Ethical decision making in Turkish sales management / Arturo Z. Vásquez-Párraga -- Consumer ethics in developing countries : an empirical investigation / Jamal A. Al-Khatib, Kathryn Dobie, Scott J. Vitell.

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