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Marketing for the non-profit sector /

By: Hannagan, T. J.
Series: Macmillan business masters series.Publisher: London : Macmillan, 1992Description: x, 190 p. : ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780333525821; 9780333525821:; 0333525825 (pbk) :.Subject(s): Nonprofit organizations -- MarketingDDC classification: 658.802 Summary: An analysis of marketing in the non-profit sector. It covers the fundamental aspects of marketing and elucidates the differences between marketing in non-profit organizations compared to marketing in the profit-making sector of the economy.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.802 HAN (Browse shelf(Opens below)) 1 Available 0091584
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.802 HAN (Browse shelf(Opens below)) 1 Available 0031785
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Includes index.

An analysis of marketing in the non-profit sector. It covers the fundamental aspects of marketing and elucidates the differences between marketing in non-profit organizations compared to marketing in the profit-making sector of the economy.

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