Market-led strategic change.
Piercy, Nigel.
Market-led strategic change. - Thorsons, 1991. - [400] p.
Provides a number of practical tools for evaluating the marketing performance of organizations and, as a result, identifying how to improve performance. The book stresses the importance of the concept of the long-term customer as the crucial factor for company survival.
0722525443 : £15.99 : CIP confirmed 9780722525449 : £15.99
Marketing.
Marketing
658.802
Market-led strategic change. - Thorsons, 1991. - [400] p.
Provides a number of practical tools for evaluating the marketing performance of organizations and, as a result, identifying how to improve performance. The book stresses the importance of the concept of the long-term customer as the crucial factor for company survival.
0722525443 : £15.99 : CIP confirmed 9780722525449 : £15.99
Marketing.
Marketing
658.802