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Market-led strategic change.
By: Piercy, Nigel
.
Publisher: Thorsons, 1991Description: [400] p.Content type: text Media type: unmediated Carrier type: volumeISBN: 0722525443 :; 9780722525449 :.Subject(s): Marketing | MarketingDDC classification: 658.802 Summary: Provides a number of practical tools for evaluating the marketing performance of organizations and, as a result, identifying how to improve performance. The book stresses the importance of the concept of the long-term customer as the crucial factor for company survival.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.802 (Browse shelf(Opens below)) | 1 | Available | M017856 |
Total holds: 0
Provides a number of practical tools for evaluating the marketing performance of organizations and, as a result, identifying how to improve performance. The book stresses the importance of the concept of the long-term customer as the crucial factor for company survival.