Market-led strategic change. (Record no. 11447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01053cam a22003137a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22887938 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921172418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910424s1991 enk 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0722525443 : |
| Terms of availability | £15.99 : CIP confirmed |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780722525449 : |
| Terms of availability | £15.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | WaOLN |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | LQIA |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel. |
| 9 (RLIN) | 15220 |
| 245 10 - TITLE STATEMENT | |
| Title | Market-led strategic change. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Thorsons, |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [400] p. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | Provides a number of practical tools for evaluating the marketing performance of organizations and, as a result, identifying how to improve performance. The book stresses the importance of the concept of the long-term customer as the crucial factor for company survival. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 4282 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160729 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1011676x |
| b | smmai |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 990101 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ATU Sligo Yeats Library | ATU Sligo Yeats Library | Withdrawn | 16/11/1999 | 21.57 | 8 | 658.802 | M017856 | 06/06/2017 | 1 | 21.57 | 06/06/2017 | Standard Loan |