Social media in sport marketing /
Newman, Timothy, 1968-
Social media in sport marketing / - London : Routledge , 2017. - xiv, 202 pages : illustrations ; 23 cm.
Includes bibliographic references and index.
Preface -- About the authors -- Introduction to social media -- Introduction to principles of sport communication, marketing and social media -- Social networks and real-time platforms -- Blogging -- Photos, video and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program.
1138078166 9781138078161
Mass media and sports
Social media
Social marketing
Sports
338.47796 / NEW
Social media in sport marketing / - London : Routledge , 2017. - xiv, 202 pages : illustrations ; 23 cm.
Includes bibliographic references and index.
Preface -- About the authors -- Introduction to social media -- Introduction to principles of sport communication, marketing and social media -- Social networks and real-time platforms -- Blogging -- Photos, video and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program.
1138078166 9781138078161
Mass media and sports
Social media
Social marketing
Sports
338.47796 / NEW