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Social media in sport marketing /

By: Newman, Timothy, 1968-.
Contributor(s): Peck, Jason Frederick.
Publisher: London : Routledge , 2017Description: xiv, 202 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1138078166; 9781138078161.Subject(s): Mass media and sports | Social media | Social marketing | SportsDDC classification: 338.47796
Contents:
Preface -- About the authors -- Introduction to social media -- Introduction to principles of sport communication, marketing and social media -- Social networks and real-time platforms -- Blogging -- Photos, video and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47796 NEW (Browse shelf(Opens below)) Available 0062318
Total holds: 0

Includes bibliographic references and index.

Preface -- About the authors -- Introduction to social media -- Introduction to principles of sport communication, marketing and social media -- Social networks and real-time platforms -- Blogging -- Photos, video and podcasting -- Search marketing -- Mobile marketing -- Email marketing -- Planning and measuring a successful social media program.

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