Selling science : how to use business skills to win support for scientific research /
Judge, S. M.
Selling science : how to use business skills to win support for scientific research / - xvi, 98 pages : illustrations ; 24 cm.
Includes bibliographical references (pages 95-96) and index.
Introduction -- Information gathering -- Analysis -- Deciding the actions to take -- Recording the analysis and reporting the outcomes -- How to use this book -- The last word.
Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'.
9781786345721 9781786345721 £35.00 1786345722 9781786347800 1786347806
2018014027
GBC005250 bnb GBB8I9667 bnb
019467471 Uk 019086705 Uk
Research, Industrial.
Science and industry.
New products.
Marketing.
658.8 / JUD
Selling science : how to use business skills to win support for scientific research / - xvi, 98 pages : illustrations ; 24 cm.
Includes bibliographical references (pages 95-96) and index.
Introduction -- Information gathering -- Analysis -- Deciding the actions to take -- Recording the analysis and reporting the outcomes -- How to use this book -- The last word.
Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'.
9781786345721 9781786345721 £35.00 1786345722 9781786347800 1786347806
2018014027
GBC005250 bnb GBB8I9667 bnb
019467471 Uk 019086705 Uk
Research, Industrial.
Science and industry.
New products.
Marketing.
658.8 / JUD