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Selling science : how to use business skills to win support for scientific research /

By: Judge, S. M. (Steven M.) [author.].
Contributor(s): Lucas, Richard (Programme manager) [author.].
Publisher: London ; World Scientific Publishing Europe Ltd., 2019Description: xvi, 98 pages : illustrations ; 24 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781786345721; 9781786345721; 1786345722; 9781786347800; 1786347806.Subject(s): Research, Industrial | Science and industry | New products | MarketingDDC classification: 658.8
Contents:
Introduction -- Information gathering -- Analysis -- Deciding the actions to take -- Recording the analysis and reporting the outcomes -- How to use this book -- The last word.
Summary: Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.8 JUD (Browse shelf(Opens below)) Available 0082963
Total holds: 0

Includes bibliographical references (pages 95-96) and index.

Introduction -- Information gathering -- Analysis -- Deciding the actions to take -- Recording the analysis and reporting the outcomes -- How to use this book -- The last word.

Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'.

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