Handbook of direct mail : the dialogue method of direct written sales communication /
Vögele, Siegfried.
Handbook of direct mail : the dialogue method of direct written sales communication / - New York : Prentice Hall, 1992. - xvi, 323 p. : ill. ; 25 cm.
Translation of: Dialogmethode. Includes index.
An introduction to direct marketing, this book reflects the author's own "dialogue method" of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.
0132087456 : $70.00 9780132087452 : £35.00
91036669
Direct marketing.
Sales letters.
658.84
Handbook of direct mail : the dialogue method of direct written sales communication / - New York : Prentice Hall, 1992. - xvi, 323 p. : ill. ; 25 cm.
Translation of: Dialogmethode. Includes index.
An introduction to direct marketing, this book reflects the author's own "dialogue method" of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.
0132087456 : $70.00 9780132087452 : £35.00
91036669
Direct marketing.
Sales letters.
658.84