Handbook of direct mail : (Record no. 28787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01382pam a2200385 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 24848784 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921174124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910919s1992 nyua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91036669 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132087456 : |
| Terms of availability | $70.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132087452 : |
| Terms of availability | £35.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | WaOLN |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of original | ger |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | LQIA |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vögele, Siegfried. |
| 9 (RLIN) | 21344 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Dialogmethode. |
| Language of a work | English |
| 245 10 - TITLE STATEMENT | |
| Title | Handbook of direct mail : |
| Remainder of title | the dialogue method of direct written sales communication / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 323 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Translation of: Dialogmethode. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | An introduction to direct marketing, this book reflects the author's own "dialogue method" of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards. |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| 9 (RLIN) | 1999 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales letters. |
| 9 (RLIN) | 5997 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160729 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10297546 |
| b | smwit |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 000407 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ATU Sligo Yeats Library | ATU Sligo Yeats Library | Withdrawn | 07/04/2000 | 5 | 658.84 | 0035969 | 06/06/2017 | 1 | 0.00 | 06/06/2017 | Standard Loan |