Handbook of direct mail : the dialogue method of direct written sales communication /
By: Vögele, Siegfried
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Publisher: New York : Prentice Hall, 1992Description: xvi, 323 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0132087456 :; 9780132087452 :.Uniform titles: Dialogmethode. English Subject(s): Direct marketing | Sales lettersDDC classification: 658.84 Summary: An introduction to direct marketing, this book reflects the author's own "dialogue method" of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Withdrawn | 658.84 (Browse shelf(Opens below)) | 1 | Available | 0035969 |
Translation of: Dialogmethode.
Includes index.
An introduction to direct marketing, this book reflects the author's own "dialogue method" of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.
Includes index.