Destination branding : creating the unique destination proposition /
Destination branding : creating the unique destination proposition /
- 2nd ed.
- Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004.
- xx, 314 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market.
0750659696 (pbk.) 9780750659697: £24.99
Branding (Marketing)
Advertising--Tourism.
Tourism.
Tourism--Marketing.
338.47910688 / MOR
Includes bibliographical references and index.
Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market.
0750659696 (pbk.) 9780750659697: £24.99
Branding (Marketing)
Advertising--Tourism.
Tourism.
Tourism--Marketing.
338.47910688 / MOR