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Destination branding : creating the unique destination proposition /
Contributor(s): Morgan, Nigel
| Pritchard, Annette | Pride, Roger.
Publisher: Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004Edition: 2nd ed.Description: xx, 314 p. : ill., maps ; 24 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0750659696 (pbk.); 9780750659697:.Subject(s): Branding (Marketing) | Advertising -- Tourism | Tourism | Tourism -- MarketingDDC classification: 338.47910688 Summary: Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 MOR (Browse shelf(Opens below)) | 1 | Available | 0053200 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 338.47910688 MOR (Browse shelf(Opens below)) | 2 | Available | 0053201 |
Total holds: 0
Includes bibliographical references and index.
Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market.