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Destination branding : (Record no. 41972)

MARC details
000 -LEADER
fixed length control field 01494cam a2200409 a 4500
001 - CONTROL NUMBER
control field 392887
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921174752.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040831s2004 enkab b 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750659696 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750659697:
Terms of availability £24.99
040 ## - CATALOGING SOURCE
Original cataloging agency SINAP
Transcribing agency SINAP
Modifying agency GZM
-- IQU
-- UKM
-- IXA
-- UMC
-- BAKER
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.47910688
Item number MOR
245 00 - TITLE STATEMENT
Title Destination branding :
Remainder of title creating the unique destination proposition /
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Burlington, MA :
Name of publisher, distributor, etc. Elsevier Butterworth-Heinemann,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 314 p. :
Other physical details ill., maps ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term cartographic image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 33452
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Tourism.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism.
9 (RLIN) 6881
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morgan, Nigel.
9 (RLIN) 29857
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pritchard, Annette.
9 (RLIN) 29858
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pride, Roger.
9 (RLIN) 30106
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 161205
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10440446
b smmai
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 114 OTHER HOLDINGS
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 060404
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 04/04/2006 36.95 8 11 338.47910688 MOR 0053200 08/12/2022 07/12/2022 1 36.95 06/06/2017 Standard Loan
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 04/04/2006 36.95 7 4 338.47910688 MOR 0053201 23/08/2021 24/05/2021 2 36.95 06/06/2017 Standard Loan