Hospitality and travel marketing /
Morrison, Alastair M.
Hospitality and travel marketing / - 4th int. ed. - Clifton Park, N.Y. : Delmar Learning, 2010. - xxv, 786 p. : ill., col. plates ; 30 cm.
The use of a systematic approach to hospitality and travel marketing makes this a unique resource. Written in a user-friendly style, learners will benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases.
9781435486867 (hbk.) 9781435486867: £49.99 1435486862 (hbk.) 9780435486867
Hospitality industry--Marketing.
Tourism--Marketing.
338.4791 / MOR
Hospitality and travel marketing / - 4th int. ed. - Clifton Park, N.Y. : Delmar Learning, 2010. - xxv, 786 p. : ill., col. plates ; 30 cm.
The use of a systematic approach to hospitality and travel marketing makes this a unique resource. Written in a user-friendly style, learners will benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases.
9781435486867 (hbk.) 9781435486867: £49.99 1435486862 (hbk.) 9780435486867
Hospitality industry--Marketing.
Tourism--Marketing.
338.4791 / MOR