Hospitality and travel marketing / (Record no. 53586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01302cam a22003618a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6430746 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921175712.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090316s2009 nyu 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781435486867 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781435486867: |
| Terms of availability | £49.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1435486862 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780435486867 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)316430746 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | BTCTA |
| -- | YDXCP |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.4791 |
| Item number | MOR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morrison, Alastair M. |
| 9 (RLIN) | 19416 |
| 245 10 - TITLE STATEMENT | |
| Title | Hospitality and travel marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th int. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Clifton Park, N.Y. : |
| Name of publisher, distributor, etc. | Delmar Learning, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 786 p. : |
| Other physical details | ill., col. plates ; |
| Dimensions | 30 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | The use of a systematic approach to hospitality and travel marketing makes this a unique resource. Written in a user-friendly style, learners will benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| General subdivision | Marketing. |
| 9 (RLIN) | 32844 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 151022 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11068875 |
| b | multi |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN LQI - 24 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 110510 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 10/05/2011 | 54.32 | 5 | 338.4791 MOR | 0060661 | 10/04/2018 | 10/04/2018 | 1 | 54.32 | 06/06/2017 | Standard Loan |