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Hospitality and travel marketing /
By: Morrison, Alastair M
.
Publisher: Clifton Park, N.Y. : Delmar Learning, 2010Edition: 4th int. ed.Description: xxv, 786 p. : ill., col. plates ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781435486867 (hbk.); 9781435486867:; 1435486862 (hbk.); 9780435486867.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 338.4791 Summary: The use of a systematic approach to hospitality and travel marketing makes this a unique resource. Written in a user-friendly style, learners will benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 338.4791 MOR (Browse shelf(Opens below)) | 1 | Available | 0060661 |
Total holds: 0
The use of a systematic approach to hospitality and travel marketing makes this a unique resource. Written in a user-friendly style, learners will benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases.