Marketing across cultures /
Usunier, Jean-Claude.
Marketing across cultures / - 5th ed. - Harlow : Financial Times Prentice Hall, 2009. - xvi, 479 p. ; 30 cm.
Includes bibliographical references and index.
'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.
9780273713913 (pbk.) 9780273713913: £46.99 0273713914 (pbk.)
Export marketing--Social aspects.
Intercultural communication.
International business enterprises--Social aspects.
International business enterprises.
658.84 / USU
Marketing across cultures / - 5th ed. - Harlow : Financial Times Prentice Hall, 2009. - xvi, 479 p. ; 30 cm.
Includes bibliographical references and index.
'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.
9780273713913 (pbk.) 9780273713913: £46.99 0273713914 (pbk.)
Export marketing--Social aspects.
Intercultural communication.
International business enterprises--Social aspects.
International business enterprises.
658.84 / USU