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Marketing across cultures /
By: Usunier, Jean-Claude.
Contributor(s): Lee, Julie Anne.
Publisher: Harlow : Financial Times Prentice Hall, 2009Edition: 5th ed.Description: xvi, 479 p. ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273713913 (pbk.); 9780273713913:; 0273713914 (pbk.).Subject(s): Export marketing -- Social aspects | Intercultural communication
| International business enterprises -- Social aspects | International business enterprisesDDC classification: 658.84 Summary: 'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.84 USU (Browse shelf(Opens below)) | 1 | Available | 0077135 |
Total holds: 0
Includes bibliographical references and index.
'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.