MARC details
000 -LEADER |
fixed length control field |
01373cam a22003858a 4500 |
001 - CONTROL NUMBER |
control field |
3294312 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921180131.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
081017s2008 enk b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273713913 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273713913: |
Terms of availability |
£46.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0273713914 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)263294312 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKM |
Transcribing agency |
UKM |
Modifying agency |
DEBSZ |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Item number |
USU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Usunier, Jean-Claude. |
245 10 - TITLE STATEMENT |
Title |
Marketing across cultures / |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow : |
Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
Date of publication, distribution, etc. |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 479 p. ; |
Dimensions |
30 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Export marketing |
General subdivision |
Social aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Intercultural communication. |
9 (RLIN) |
3693 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International business enterprises |
General subdivision |
Social aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
International business enterprises. |
9 (RLIN) |
3713 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lee, Julie Anne. |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170130 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b11089593 |
b |
multi |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
120621 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
0 |