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Marketing across cultures / (Record no. 55483)

MARC details
000 -LEADER
fixed length control field 01373cam a22003858a 4500
001 - CONTROL NUMBER
control field 3294312
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921180131.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081017s2008 enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273713913 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273713913:
Terms of availability £46.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273713914 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)263294312
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency DEBSZ
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number USU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Usunier, Jean-Claude.
245 10 - TITLE STATEMENT
Title Marketing across cultures /
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 479 p. ;
Dimensions 30 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 8# - SUMMARY, ETC.
Summary, etc. 'Marketing Across Cultures' deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Intercultural communication.
9 (RLIN) 3693
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
General subdivision Social aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
9 (RLIN) 3713
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, Julie Anne.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170130
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11089593
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 120621
First Date, FD (RLIN) m
Local a
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 04/07/2012 52.28 7 6 658.84 USU 0077135 22/10/2018 21/09/2018 1 52.28 06/06/2017 Standard Loan