International marketing : international student version /
Kotabe, Masaaki.
International marketing : international student version / - 6th edition, international student version. - Singapore : Wiley, 2015. - xxiv, 595 pages. : illustrations, maps, charts (some coloured) ; 25 cm.
Includes bibliographic references and indexes.
About the authors -- Preface -- Acknowledgements -- Globalisation -- Economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Marketing research -- Segmentation and positioning -- Marketing strategies -- Market entry strategies -- product and market development -- Communication strategies -- Sales management -- Logistics and distribution -- Subject index -- Name index -- Company index.
9781118830284 9781118830284: £192.99 1118830288
Marketing--Export marketing.
Export marketing.
658.84 / KOT
International marketing : international student version / - 6th edition, international student version. - Singapore : Wiley, 2015. - xxiv, 595 pages. : illustrations, maps, charts (some coloured) ; 25 cm.
Includes bibliographic references and indexes.
About the authors -- Preface -- Acknowledgements -- Globalisation -- Economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Marketing research -- Segmentation and positioning -- Marketing strategies -- Market entry strategies -- product and market development -- Communication strategies -- Sales management -- Logistics and distribution -- Subject index -- Name index -- Company index.
9781118830284 9781118830284: £192.99 1118830288
Marketing--Export marketing.
Export marketing.
658.84 / KOT