International marketing : international student version /
By: Kotabe, Masaaki
.
Contributor(s): Helsen, Kristiaan
.
Publisher: Singapore : Wiley, 2015Edition: 6th edition, international student version.Description: xxiv, 595 pages. : illustrations, maps, charts (some coloured) ; 25 cm.Content type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9781118830284; 9781118830284:; 1118830288.Subject(s): Marketing -- Export marketing | Export marketingDDC classification: 658.84 Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.84 KOT (Browse shelf(Opens below)) | 1 | Available | 0064522 |
Includes bibliographic references and indexes.
About the authors -- Preface -- Acknowledgements -- Globalisation -- Economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Marketing research -- Segmentation and positioning -- Marketing strategies -- Market entry strategies -- product and market development -- Communication strategies -- Sales management -- Logistics and distribution -- Subject index -- Name index -- Company index.