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International marketing : international student version /

By: Kotabe, Masaaki.
Contributor(s): Helsen, Kristiaan.
Publisher: Singapore : Wiley, 2015Edition: 6th edition, international student version.Description: xxiv, 595 pages. : illustrations, maps, charts (some coloured) ; 25 cm.Content type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9781118830284; 9781118830284:; 1118830288.Subject(s): Marketing -- Export marketing | Export marketingDDC classification: 658.84
Contents:
About the authors -- Preface -- Acknowledgements -- Globalisation -- Economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Marketing research -- Segmentation and positioning -- Marketing strategies -- Market entry strategies -- product and market development -- Communication strategies -- Sales management -- Logistics and distribution -- Subject index -- Name index -- Company index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.84 KOT (Browse shelf(Opens below)) 1 Available 0064522
Total holds: 0

Includes bibliographic references and indexes.

About the authors -- Preface -- Acknowledgements -- Globalisation -- Economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Marketing research -- Segmentation and positioning -- Marketing strategies -- Market entry strategies -- product and market development -- Communication strategies -- Sales management -- Logistics and distribution -- Subject index -- Name index -- Company index.

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