MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01704nam a2200397Ma 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
8605400 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210921180947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150306s2015 si d 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118830284 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118830284: |
| Terms of availability |
£192.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118830288 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)908605400 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ERH |
| Language of cataloging |
cat |
| Transcribing agency |
ERH |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Item number |
KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki. |
| 9 (RLIN) |
40445 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing : |
| Remainder of title |
international student version / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th edition, international student version. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Singapore : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 595 pages. : |
| Other physical details |
illustrations, maps, charts (some coloured) ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
cartographic image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographic references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
About the authors -- |
| Title |
Preface -- |
| -- |
Acknowledgements -- |
| -- |
Globalisation -- |
| -- |
Economic environment -- |
| -- |
Financial environment -- |
| -- |
Cultural issues and buying behavior -- |
| -- |
Political and legal environment -- |
| -- |
Marketing research -- |
| -- |
Segmentation and positioning -- |
| -- |
Marketing strategies -- |
| -- |
Market entry strategies -- |
| -- |
product and market development -- |
| -- |
Communication strategies -- |
| -- |
Sales management -- |
| -- |
Logistics and distribution -- |
| -- |
Subject index -- |
| -- |
Name index -- |
| -- |
Company index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helsen, Kristiaan. |
| 9 (RLIN) |
40446 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
161216 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11143927 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN LQI - 1 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
160825 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
0 |