The management and marketing of services /
By: Mudie, Peter
.
Contributor(s): Cottam, Angela
.
Series: B H contemporary business series.Publisher: Oxford ; Boston : Butterworth Heinemann, 1993Description: xi, 269 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750607890; 9780750607896:.Subject(s): Service industries -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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ATU Sligo Yeats Library Withdrawn | 658.8 MUD (Browse shelf(Opens below)) | 2 | Available | 0045273 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 MUD (Browse shelf(Opens below)) | 4 | Available | M016802 |
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658.8 MED Marketing communications : an Irish perspective / | 658.8 MEI Cases in marketing of services : an international collection / | 658.8 MUD The management and marketing of services / | 658.8 MUD The management and marketing of services / | 658.8 MUD The management and marketing of services / | 658.8 OCO Marketing in the digital age / | 658.8 PAL Principles of services marketing / |
Includes bibliographical references and index.
This text covers service-oriented areas such as service design, productivity and characteristics. Also, more general topics are explored, which focus on the implications for services. These include managing demand and supply, internal marketing and external communications.