Marketing for the non-profit sector /
By: Hannagan, T. J.
Series: Macmillan business masters series.Publisher: London : Macmillan, 1992Description: x, 190 p. : ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780333525821; 9780333525821:; 0333525825 (pbk) :.Subject(s): Nonprofit organizations -- Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.802 HAN (Browse shelf(Opens below)) | 1 | Available | 0091584 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.802 HAN (Browse shelf(Opens below)) | 1 | Available | 0031785 |
Total holds: 0
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658.802 GON Services marketing : a strategic approach / | 658.802 GRA The green marketing manifesto / | 658.802 HAN Marketing for the non-profit sector / | 658.802 HAN Marketing for the non-profit sector / | 658.802 HAR Integrated marketing communications / | 658.802 HIE The successful marketing plan : a disciplined and comprehensive approach / | 658.802 HOL Marketing planning : a global perspective / |
Includes index.
An analysis of marketing in the non-profit sector. It covers the fundamental aspects of marketing and elucidates the differences between marketing in non-profit organizations compared to marketing in the profit-making sector of the economy.