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Principles of marketing /
By: Brassington, Frances
.
Contributor(s): Pettitt, Stephen.
Publisher: London : Pitman, 1997Description: xviii, 1086 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273605135; 9780273605133:.Subject(s): MarketingDDC classification: 658.8 Summary: This textbook is a fully comprehensive introduction to the principles of marketing. It is written in an accessible style and includes chapter objectives, chapter summaries, vignettes, personal profiles and end of chapter exercises.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | M032836 |
Total holds: 0
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| 658.8 ARM Marketing : an introduction / | 658.8 ARM Marketing : an introduction / | 658.8 BLY Essentials of marketing / | 658.8 BRA Principles of marketing / | 658.8 BRA Principles of marketing / | 658.8 BRA Principles of marketing / | 658.8 BRA Principles of marketing / |
Includes index.
This textbook is a fully comprehensive introduction to the principles of marketing. It is written in an accessible style and includes chapter objectives, chapter summaries, vignettes, personal profiles and end of chapter exercises.