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Marketing management : analysis, planning, implementation and control
By: Kotler Philip.
Series: Prentice Hall International series in marketing.Publisher: Prentice Hall Prentice Hall International (UK) 1996Edition: 9th ed.Description: xl,789p.Content type: text Media type: unmediated Carrier type: volumeISBN: 0132613638; 9780132613637:.Subject(s): Marketing
| Marketing -- ManagementDDC classification: 658.8 Summary: The ninth edition of this bestselling marketing management text reflects the recent trends and developments in global marketing. It emphasises the importance of teamwork and introduces new perspectives in strategic market planning.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 3 | Available | M021341 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 4 | Available | M025176 |
Total holds: 0
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The ninth edition of this bestselling marketing management text reflects the recent trends and developments in global marketing. It emphasises the importance of teamwork and introduces new perspectives in strategic market planning.